How can you build a stronger brand? Take a position that some people hate so your preferred customers love you.
I heard the best lessons about “How to create your Brand?” on the podcast interview with UK entrepreneur BJ Cunningham.
BJ Cunningham created a company called The Enlightened Tobacco Company in 1991, selling a cigarette called “Death Cigarettes”. It was presented in a black package emblazoned with …Full Article
Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting your enemy – the better for you. That positions you as the hero.
“You complete me”
The Joker taunted Batman with that phrase in the movie The Dark Knight. The public image …Full Article
Results sell. The purpose of marketing is to make it easier to sell and nothing sells like results. To capture attention and convert more prospects into eager buyers with your marketing – lead with success stories.
Feature success stories in your advertising, on your website, in your sales calls, and in your networking. Include them on every marketing channel.
This approach is even more important during challenging …Full Article
Are you using “success” as a powerful marketing tool? If not, you could be wasting an incredible resource. Smart marketers save money and make money by leveraging their resources – especially the resources ignored by the competition.
Perhaps you only considered success as a goal – or that state of euphoria upon reaching the goal. There are many experts who will tell you how to achieve …Full Article
Imagine that you could wave an enchanted wand while uttering magic words that transform your business coals into diamonds. You don’t need the wand and you probably already know the magic words. The sticking point like everything else in life is that it’s not what you know that counts, it’s what you do with what you know.
Too many business owners are looking for complicated solutions …Full Article