3 Polarizing Branding Secrets from Death Cigarettes

Posted on 16th June 2015


How can you build a stronger brand? Take a position that some people hate so your preferred customers love you.

I heard the best lessons about “How to create your Brand?” on the podcast interview with UK entrepreneur BJ Cunningham.

BJ Cunningham created a company called The Enlightened Tobacco Company in 1991, selling a cigarette called “Death Cigarettes”. It was presented in a black package emblazoned with …

Marketing Strategy: Fight an Evil Enemy

Posted on 16th June 2015


Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting your enemy – the better for you. That positions you as the hero.

“You complete me”

The Joker taunted Batman with that phrase in the movie The Dark Knight. The public image …

Marketing Success: Lead With Success Stories

Posted on 16th June 2015


Results sell. The purpose of marketing is to make it easier to sell and nothing sells like results. To capture attention and convert more prospects into eager buyers with your marketing – lead with success stories.

Feature success stories in your advertising, on your website, in your sales calls, and in your networking. Include them on every marketing channel.

This approach is even more important during challenging …

Strategic Positioning: The Battle for Market Dominance

Posted on 16th June 2015


The most important marketing question that you need to address in your business is “What position do you want to hold – in the market and in the minds of your clients?”

Why is that question so important to you?

The answer to that question will clarify your strategy and direction. And that answer will answer a lot of other distracting questions quickly.

This is a tough question. …

The Power of Graphic Design

Posted on 25th April 2015


Excellent graphic design is a highly efficient way to communicate a marketing message visually.  Graphic design involves a great deal of strategic thinking. This includes factors such as color, shapes, fonts, diagrams, and photographs, which can all graphically communicate a consistent and powerful message.

Many marketing methods today require some form of graphic design, whether it’s with websites, product design, animation, print media, or digital …

Stop Dreaming of Success – Start Using it to Your Advantage

Posted on 16th April 2015


Are you using “success” as a powerful marketing tool? If not, you could be wasting an incredible resource. Smart marketers save money and make money by leveraging their resources – especially the resources ignored by the competition.

Perhaps you only considered success as a goal – or that state of euphoria upon reaching the goal. There are many experts who will tell you how to achieve …

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